Terms of Service

2.0 Terms of Use for Companies

In these Terms, “Company” includes any company, sole trader, partnership, or individual acting in a professional or commercial capacity who uses 82DASH to request or licence content.

2.1 Company Accounts

Companies using 82DASH must appoint an authorised representative to manage their account. The company is responsible for all activity carried out through its account, including actions taken by employees, contractors, or any third party using its access. It is the company’s duty to ensure proper use and to safeguard account credentials.

By creating an account, you agree to enter into the creator content licence (as set out in Section 3.2) with every qualifying Creator who submits content to your campaigns.

At account creation, 82DASH records your company’s registered legal entity name, the representative’s identity and confirmation of authority, the accepted Terms version, and a timestamp.

Where 82DASH makes a material change to the content licence framework, you must accept the updated framework before creating new campaigns or receiving new submissions. Updated terms apply prospectively and do not alter licences already formed unless the affected parties expressly agree.

The campaign submission page displays your company’s registered legal name so Creators know who they are licensing to.

2.2 Company Content Licence Usage Terms

When your company receives content through 82DASH, you are granted a licence to use that content as outlined in this section.

These terms explain the extent of your rights, your responsibilities as a licensee, and how you may handle, share, and protect content submitted by creators. They are intended to ensure that all materials shared through the platform are used in a lawful, respectful, and appropriate manner. The Company’s right to use content outside the 82DASH platform is subject to the activation conditions in Section 2.2.1A.

2.2.1 Licence Scope & Rights

By receiving content submitted through 82DASH, you are granted an exclusive (for commercial use), irrevocable, perpetual, royalty-free, and worldwide licence to:

• Use, reproduce, adapt, translate, display, distribute, and modify the submitted content.

• Incorporate the content into all commercial and non-commercial materials, including, but not limited to, social media, paid advertisements, websites, apps, product packaging, printed media, email campaigns, presentations, and in-store displays.

You are not required to credit the creator or obtain further permissions unless otherwise specified.

The licence includes a limited right to sublicense solely to the Company’s affiliates, advertising platforms, agencies, production partners, hosting providers, print suppliers, and other service providers, to the extent reasonably necessary to exercise the licensed rights on the Company’s behalf. The Company remains responsible for their use.

This does not permit standalone licensing, sale, wholesale redistribution, or inclusion in a stock or content library.

2.2.1A Licence Activation

When a Creator submits content to your campaign, a direct content licence forms between the Creator and your company (see Section 3.2). However, the Company’s right to use the content outside the 82DASH platform (“external-use rights”) activates only according to the reward mechanic shown on the campaign page before submission:

(a) Instant Reward - The Company’s external-use rights activate when the Creator submits the content and the stated reward is validly issued or made available to the Creator.

(b) Reward by Selection - The Company’s external-use rights activate only when the Company selects the Creator and the stated reward is validly issued or made available.

(c) Challenge Mode - The Company’s external-use rights activate only when the challenge is completed, approved by the Company, and the stated reward is validly issued or made available. If the Company makes a partial-reward rescue offer, external-use rights in the identified submitted content activate only when the Creator accepts the offer and the partial reward is validly issued or made available.

If an activation condition is not satisfied, no external-use rights activate.

Before activation, the Company has a limited right to review submitted content privately within the 82DASH platform only. The Company has no right to use, reproduce, or distribute the content externally until activation.

Reward fulfilment means the reward has been validly issued or made available to the Creator. It does not require the Creator to redeem it.

Campaign rules. For campaigns using reward by selection or challenge mode, the Company must publish campaign-specific rules covering: eligibility criteria, submission dates, selection or completion criteria, reward description, disqualification grounds, and cancellation terms.

Use of content before external-use rights activate is a material breach of these Terms.

2.2.2 Content Handling Responsibilities

By accepting content through 82DASH, you agree to:

• Store and manage the content securely, in accordance with your organisation’s internal privacy, security, and compliance policies.

• Use the content responsibly, without altering or presenting it in a way that misleads, misrepresents, or causes harm to the individuals featured.

• Respect the dignity, likeness, and image rights of all individuals appearing in the content.

• Retain and honor any metadata, usage restrictions, or consent documentation provided alongside the content by 82DASH.

• Comply with all applicable data protection laws, including but not limited to the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), particularly where the content includes personal data.

• Act as the data controller of the content once transferred to you, meaning you are responsible for its lawful processing and any obligations under relevant privacy laws.

• Ensure all use of content complies with the advertising and content guidelines of platforms on which it is published (e.g. Meta, TikTok, Google).

• Where creator content is used as a testimonial, ensure the claims are genuine and reflective of typical user experience, unless otherwise disclosed. Be prepared to demonstrate the authenticity of such claims upon request.

• Where creator content includes a testimonial or endorsement, comply with applicable regulations (e.g. FTC Endorsement Guides in the U.S.) and clearly disclose any material connection between you and the creator.

2.2.3 Advertising Disclosure and Review Integrity

If a campaign requires or encourages Creators to post content on their own social media accounts - whether as a condition of submission or as a condition of receiving a reward - the Company must only fulfil rewards for posts that include the required advertising disclosure.

Where a disclosure is missing or improperly placed, the Company must give the Creator a reasonable opportunity to correct it before withholding the reward.

The Company must not:

• Make rewards conditional on positive sentiment.

• Rewrite, suppress, or selectively solicit only favourable reviews or testimonials.

• Remove or alter disclosure metadata supplied by 82DASH.

Reviews and testimonials must reflect the Creator’s genuine experience. All incentivised content must be clearly and prominently identified.

82DASH provides a disclosure reminder to Creators during the submission process. The Company remains responsible for ensuring that any content it republishes or promotes complies with advertising requirements applicable where the content is published, distributed, targeted, or likely to be viewed (for example, #ad in the UK and US, or “Werbung” in Germany). These are examples - compliance with your specific jurisdiction’s requirements is your responsibility.

Creator disclosure obligations do not remove the Company’s or 82DASH’s own legal responsibilities under applicable advertising and consumer protection law.

In the United Kingdom, this includes the ASA CAP Code (non-broadcast) and BCAP Code (broadcast). In the United States, this includes the FTC Endorsement Guides (16 CFR Part 255).

2.2.4 Misuse of Licensed Content

If 82DASH reasonably determines that you have misused Creator Content or materially breached these Terms, 82DASH may apply the Platform Remedies set out in Section 2.10. Misuse includes, but is not limited to:

• Using content in a way that is deceptive, defamatory, harassing, discriminatory, hateful, or otherwise harmful, including harming, mocking, disrespecting, humiliating, or negatively portraying any clearly identifiable individual featured in the content.

• Editing, manipulating, or presenting creator content in a way that misrepresents, distorts, or alters the original context, appearance, message, or intent of the content, or of any identifiable individuals featured in it. This includes, but is not limited to, selectively omitting materially negative experiences or feedback, or modifying the content in a manner that could mislead audiences about the creator’s genuine views or the authenticity of their endorsement.

• Publishing or using creator content in a misleading context or making claims that cannot be substantiated, even if the claim originates from the creator.

• Using creator content in a way that could be considered an unfair commercial practice under consumer law, including deceptive or aggressive marketing tactics, or exploiting consumer vulnerabilities.

• Failing to comply with applicable intellectual property or privacy laws.

• Associating the content with controversial, offensive, illegal, or harmful themes, products, or messaging that may result in reputational, psychological, or legal harm.

• Reselling, sublicensing, or redistributing the content for purposes unrelated to the agreed campaign, except with the Creator’s prior written agreement.

All use of Creator Content must remain truthful, accurate, and consistent with applicable consumer protection laws and platform content guidelines. Any violation of this section is a material breach of these Terms.

2.2.5 Revocation of Consent or Withdrawal Requests

As the company using content licensed through 82DASH platform, you are responsible for handling any revocation of consent or data subject rights requests related to the content you have received and processed, when you act as the data controller after content transfer.

If a creator revokes their consent under applicable data protection laws (such as the GDPR or CCPA), and their identity is visible in the licensed content, 82DASH will notify you promptly. Upon receiving such notice, you are required to:

• Immediately cease all further use of the affected content across all channels and formats.

• Delete or securely remove the content from your systems and archives.

• Make reasonable efforts to remove or suppress the content from third-party platforms (e.g., social media, websites, ad networks), where technically and contractually feasible.

The licence granted through 82DASH is generally irrevocable for commercial use in terms of intellectual property rights. However, if the content contains identifiable personal data, your obligations under applicable privacy and data protection laws (such as the GDPR or CCPA) may take precedence.

In such cases, individuals may exercise their legal rights - such as withdrawal of consent, erasure requests, or objections to further processing - which may require you to cease use of the affected content and delete any associated copies.

Such requests must be assessed on a case-by-case basis. If no other lawful basis (e.g. contractual necessity, legal obligation, or legitimate interest) justifies continued use, the privacy rights of the individual override the licence. 82DASH will promptly notify you of any revocation or withdrawal requests it receives, but once the content is transferred, you assume the role of data controller and are solely responsible for ensuring compliance with applicable laws.

Failure to comply with a valid revocation or data subject request may result in legal liability and may constitute a material breach of your agreement with 82DASH. 82DASH shall not be held liable for any such non-compliance by the licensee.

2.2.6 Exclusivity

The content licence is exclusive for commercial use. The Creator may not grant a commercial licence over the same content to another company.

The Creator retains the right to use, display, and share the content on their own personal channels (e.g. social media profiles, personal websites, and portfolios) for non-commercial purposes.

It is your responsibility to assess the content for compliance with your brand standards and ensure it is suitable for your intended use before publishing.

2.2.7 Reward Fulfilment Responsibility

If your campaign offers rewards or incentives to content contributors (e.g., discounts, gifts, vouchers, or promotional offers), you agree to:

• Honor your reward commitments: Ensure all rewards, as outlined in your campaign brief, are delivered as promised.

• Deliver rewards promptly and accurately: Make sure rewards are provided in a timely manner, without any errors or delays.

• Offer support for reward-related inquiries: You are responsible for addressing any issues that arise regarding rewards. However, 82DASH reserves the right to assist with resolution if necessary.

2.2.8 Compliance Records

82DASH maintains compliance records for content submitted through the platform, covering:

• Licence acceptance and the applicable terms version;

• The Creator’s confirmations concerning ownership and featured-person permissions;

• Any supporting permission evidence submitted through the platform;

• Advertising-disclosure acknowledgements and any disclosure status recorded through the platform;

• Reward issuance and licence-activation status;

• Content integrity hash; and

• Subsequent compliance events recorded through the platform.

The compliance record evidences information and actions recorded through the 82DASH platform. It does not represent that 82DASH independently verified every Creator confirmation, permission, disclosure, or third-party right.

82DASH retains the minimum compliance information reasonably necessary to evidence the licence while it remains active, and thereafter for applicable legal, regulatory, and limitation periods. Records are periodically reviewed and, where possible, anonymised or reduced to non-identifying evidence.

The Company may export compliance records. Exports include only the information necessary to evidence the Company’s licence.

2.3 Subscription Plans, Billing, and Cancellation

2.3.1 Plans and Pricing

82DASH offers tiered subscription plans for Companies. Plan features, usage limits, and pricing are displayed on the 82DASH pricing page and within the platform.

For purchases in USD and CAD, the listed price is exclusive of tax - applicable taxes are added at checkout. For all other currencies, the listed price is inclusive of tax.

Pricing is per company account. Each company account requires its own subscription.

2.3.2 Free Trial

82DASH may offer a free trial period for the Starter plan. The trial lasts 7 days from account activation. At the end of the trial, your subscription automatically converts to a paid plan at the then-current rate unless you cancel before the trial expires.

Only one free trial is available per company.

2.3.3 Billing and Auto-Renewal

Subscriptions are billed through Stripe or Shopify (depending on how your account was created) on a recurring basis. By subscribing, you authorise recurring charges to your chosen payment method.

Your subscription renews automatically at the end of each billing period at the then-current rate. A confirmation email is sent at the start of each subscription, including the subscription terms, renewal date, and how to cancel.

2.3.4 Price Changes

82DASH may change subscription prices with at least 30 days’ written notice before the change takes effect. If you do not agree with a price change, you may cancel your subscription before the new price applies.

2.3.5 Cancellation

You may cancel your subscription at any time through your account settings. If your subscription was created through the Shopify App Store, cancellation must be managed through Shopify.

Cancellation takes effect at the end of your current billing period. You retain access to paid features until that date. Active campaigns are paused upon the expiry of your subscription.

2.3.6 Failed Payments

If a payment fails, 82DASH or its payment processor may retry the charge. If payment remains unsuccessful, active campaigns may be paused and access to paid features may be restricted until the outstanding balance is resolved.

2.3.7 Effect on Content Licences

Cancellation of a subscription does not affect content licences that have already been activated in accordance with Section 2.2.1A. Activated licences survive cancellation and continue on the terms under which they were granted.

2.3.8 Refunds

Subscription fees are generally non-refundable, except where required by applicable law.

2.3.9 Shopify App Store

If your subscription is managed through the Shopify App Store, Shopify’s billing terms apply to payment processing, billing cycles, and refunds. In the event of a conflict between these Terms and Shopify’s billing terms, Shopify’s terms prevail with respect to billing and payment matters only.

2.4 Platform Policy Compliance

The Company is solely responsible for ensuring that all use of licensed content complies with the content, advertising, and user policies of any platform where the content is distributed or published, including but not limited to Meta (Facebook/Instagram), TikTok, YouTube, and Google.

Platform remedies that may apply where 82DASH reasonably determines such misuse has occurred are set out in Section 2.10 (Platform Remedies).

2.5 Liability and Indemnification

82DASH requires all content uploaders to confirm, at the time of submission, that they:

• Are the rightful owners of the content;

• Have obtained any necessary consents from identifiable individuals featured in the content; and

• Meet the minimum age requirements under applicable law.

82DASH takes reasonable steps to ensure contributors acknowledge these requirements and provides clear guidance to help them submit lawful and authorised material. We act in good faith but do not independently verify every submission. Therefore, we cannot guarantee that all content will fully meet your specific legal, compliance, or brand standards.

As the business user, you are solely responsible for reviewing and ensuring that any content you licence through the 82DASH platform complies with all applicable laws, regulations, and industry requirements - including, but not limited to, those relating to data protection, intellectual property, advertising, and consumer protection.

By using content licensed through 82DASH, you agree to indemnify, defend, and hold harmless 82DASH, its affiliates, directors, officers, employees, and agents from and against any and all claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising from or related to:

• Your use, publication, distribution, or modification of licensed content;

• Any breach of applicable laws or infringement of third-party rights;

• Your violation of these Terms or misuse of the 82DASH platform.

This indemnity obligation will continue to apply even after your agreement with 82DASH ends.

2.6 Content Moderation and Usage Limitations

82DASH maintains the right, at its sole discretion, to moderate, restrict, or remove any content submitted to or distributed through the platform in order to comply with applicable laws and regulations.

82DASH may take action to:

• Remove or disable access to content that is found to be unlawful, infringing, misleading, harmful, defamatory, abusive, pornographic, non-consensual, or in violation of platform policies or community standards;

• Suspend or revoke access to certain content if 82DASH receives credible notice from a third party or regulatory authority, or through internal moderation;

• Notify you promptly if content you have licensed is flagged or removed for legal, safety, reputational, or policy concerns, and may require that in some specific cases you will cease all use and distribution of such content, both online and offline.

82DASH takes reasonable steps to ensure that submitted content aligns with legal and community standards. However, we cannot guarantee that all content will be entirely free from legal, reputational, or compliance risks.

As a company, you are responsible for reviewing and verifying that any content you licence through 82DASH meets your internal brand, legal, and regulatory requirements before use.

2.7 Limitation of Liability

To the fullest extent allowed by law, 82DASH and its directors, officers, employees, partners, agents, suppliers, and affiliates will not be responsible for any indirect, incidental, special, consequential, or punitive damages. This includes, but is not limited to, loss of profits, data, use, goodwill, or other intangible losses arising from:

• Your inability to access or use the platform;

• Unauthorised access to, or use of, our servers or any personal data stored within;

• Bugs, viruses, or similar issues that may be transmitted through our services by third parties; or

• Your reliance on any content obtained through the platform.

2.8 Disclaimer

The use of 82DASH platform is at your own risk. The platform and all services provided through it are offered on an “as is” and “as available” basis, without warranties of any kind, whether express, implied, or statutory.

To the maximum extent permitted by applicable law, 82DASH expressly disclaims all warranties, including but not limited to:

• Implied warranties of merchantability,

• Fitness for a particular purpose,

• Non-infringement, and

• Any warranties arising from the course of dealing or usage of trade.

82DASH does not guarantee that:

• The platform will be uninterrupted, timely, secure, or error-free;

• Any defects will be corrected;

• The platform or its servers are free from viruses, malware, or other harmful components; or

• The content or results obtained from using the platform will meet your expectations, intended outcomes, or compliance needs.

2.9 Engaging with Creators

82DASH expects all companies to engage with creators in a respectful, lawful, and professional manner, both on and off the platform. This includes all forms of communication, feedback, and interaction related to creator-submitted content.

• Communication must remain constructive, non-discriminatory, and free from harassment, intimidation, or coercion, whether conducted privately or publicly.

• Users must not pressure creators to alter, remove, or re-submit content in ways that conflict with platform guidelines, applicable laws, or the creator’s rights.

• Any disputes or concerns must be handled through appropriate channels provided by 82DASH or in accordance with our dispute resolution procedures.

82DASH reserves the right to investigate and restrict access to the platform for users who violate these principles, in alignment with industry standards and relevant platform terms.

2.10 Platform Remedies

If 82DASH reasonably determines that content has been misused or that these Terms have been materially breached, 82DASH may:

• Suspend access to the affected content;

• Notify the Company that its permitted external use of the affected content is suspended;

• Where these Terms expressly provide, notify the Company that the applicable external-use rights have terminated;

• Require the Company to cease further use of and remove the affected content;

• Restrict the content from further use, modification, sublicensing, or distribution; and

• Restrict or terminate the relevant account for repeated or serious breaches.

Except where urgent action is reasonably required to comply with law, protect another person, prevent significant harm, preserve an investigation, or protect platform security, 82DASH will provide the affected party with notice of the reason for its decision and a reasonable opportunity to correct the breach where correction is possible.

Sections 2.2.4 and 2.4 are each subject to these remedies.