Forms That Send a Pass to Apple or Google Wallet
Ask your customers anything, then send a pass straight to their Apple or Google Wallet. Free for up to 50 submissions a month.
Form & wallet guide
6 min read · Updated September 2026
In this guide
Most businesses want something from their customers - feedback after a visit, an email address, a sign-up for something coming soon, answers to a handful of questions. The tools that exist for this either lose the person in an inbox (another email they won’t open) or ask them to download something (an app they’ll delete in a week). The result sits in a spreadsheet. The customer moves on and never hears from you again.
82DASH campaigns now come in three types: Image, Video, and Form. Image and Video collect an upload alongside your questions. Form collects the questions only - no upload required. All three end the same way: a pass lands in the person’s Apple or Google Wallet.
The Form campaign type is free for up to 50 submissions a month. No card required at sign-up.
What that means in practice: you get a branded landing page, a form you design, and a pass delivered to every person who submits. No app for you to build. Nothing for your customer to install. They answer your questions, and your business is saved to their phone.
Building the form
Every form starts with contact fields. Email is always required. Phone number, first name, last name, and newsletter permission are optional - you choose which ones to include by ticking a checkbox. Newsletter permission is single opt-in only. If you need double opt-in, that happens in your own email tool after the data arrives. This is a deliberate choice - 82DASH collects the consent, your email platform handles confirmation.
After the contact fields, you add your questions. The available types are single choice, multiple choice, short answer, long answer, star rating, and NPS score. You can also add social handle collection.
Star rating and NPS are worth calling out. They mean you can run a customer satisfaction programme or an NPS survey where submitting earns the person a reward - a discount, an offer, a reason to come back. Standard survey tools collect the score and stop there. Here, the score arrives and a pass goes to their wallet in return. You get the data. They get something tangible.
Designing the page and the pass
The landing page has a heading with adjustable font size. You can toggle on a custom call-to-action button, a custom pass title, and a custom pass description. You choose an existing landing page design or create a new one, select the language, and give the campaign an internal name that is never shown publicly.
The pass itself is fully branded. You set the card title, upload an icon for Google Wallet and push notifications, upload a logo for Apple Wallet, add a hero banner image, and choose a background colour and Apple text colour by hex code. You can toggle on a QR code for scanning and redeeming in store. On the back of the pass, you add a contact email, a website link, and a discount code URL that applies the code automatically at checkout using a placeholder.
Both Apple and Google versions preview live while you build.
The point here is straightforward: the page and the pass look like your business, not like 82DASH. Your colours, your logo, your copy. The customer sees your brand from the moment they land on the page to the moment the pass appears in their wallet.
What happens after submission
When someone fills in your form, one of two things happens depending on your setup.
Instant: everyone who submits gets a pass immediately. This is the right choice when every submission has equal value - feedback forms, sign-ups, event check-ins.
By selection: submissions are collected first and you choose which ones receive a reward. This works when you want to review answers before committing to a reward, or when you are running a competition where only selected entries win.
Either way, the pass that lands in their wallet is one of two types. A Custom Reward carries a discount or offer - a static or unique code, with optional expiry and optional QR for in-store redemption. A Contact Card carries no reward - just your brand’s details saved to their wallet so the person keeps a direct connection to your business.
The difference between a pass and a confirmation email is simple. The email gets buried. The pass stays - in Apple Wallet or Google Wallet alongside boarding passes and payment cards. When you send a push notification on a paid plan, it hits their lock screen.
Use cases
Feedback and reviews after a purchase or visit. A restaurant asks three questions after dinner and sends a 10% off pass for next time. A retailer asks what the customer thought of the fit and sends a discount code for their next order.
Sign-ups and lead collection. A brand collects email addresses and preferences ahead of a product launch. Everyone who signs up gets a contact card in their wallet - a branded reminder that they’re on the list.
Waitlists and pre-launch demand. A cafe opening next month runs a waitlist form. Everyone who joins gets a pass. On opening day, you have a list of people to notify - and on paid plans, a push notification channel straight to their lock screens.
Event check-ins and RSVPs. The form collects name and details. The pass doubles as the ticket - scannable via QR at the door. One form replaces a separate RSVP tool and a separate ticketing tool.
Surveys and NPS. An NPS question plus a star rating, with a reward attached. You get a measurable score from real customers. They get something back for their time.
Collecting TikTok Spark authorisation codes. Customers who have already posted about your brand on TikTok can submit their Spark code through the form. You collect the code, they get a reward, and you can run paid ads against their organic post.
How people reach the form
Share it by QR code, trackable link, email, or SMS. It works on a receipt, a poster, a counter card, a bio link, or a post-purchase email. Anywhere you can put a link or a code, you can point people to your form.
82DASH also offers a fixed QR code - a dynamic QR you print once and repoint at a different campaign later without reprinting. A cafe prints one card for the counter, runs a feedback campaign this month and a waitlist campaign next month, and never reprints the card. Nobody in the wallet or forms space offers this. One QR code, unlimited campaigns, zero reprints.
Tracking and Amplify
Under Campaign Tools, you can connect TikTok, Facebook, Google Analytics 4, and Google Ads to the campaign page. The benefit: a form submission becomes a measurable conversion event in the tools you already use for ads. You can attribute sign-ups and feedback submissions to the channel that produced them, and optimise spend accordingly. More on this in our article on tracking campaign performance.
Amplify prompts are also available - off by default. When switched on, they ask customers to post on TikTok or Instagram after submitting, to share the campaign link with friends, or to leave a Google Business Profile review. One submission can produce a second action, and the sharing prompt turns a form into a distribution loop rather than one-way collection.
What is free and what is not
The Form campaign type is free. You get 50 submissions a month, a branded page, a branded pass, and the full form builder. No card required at sign-up. Passes on the free tier expire after six months.
Push notifications are not included on the free tier. The pass still sits in the customer’s wallet, but you cannot send them messages through it. Push notifications, higher submission volumes, and more active campaigns are on paid plans - and they are the reason to upgrade.
Photos and videos unlock on any paid plan. Same campaign, same page, same pass - with an upload field added. If you start with a feedback form and later want customers to send photos too, you upgrade and switch the campaign type. Nothing else changes.
Integrations on paid plans include Shopify, Shopify POS, Lightspeed, Square, and SumUp.
Free to start. No card needed.
Build a form for free - 50 submissions a month →