The first 50 submissions are easy to manage. You look through them, pick the good ones, and use them. When you’ve got 500 - from multiple campaigns, across different months, mixing photos, videos, and form responses - finding the right piece of content becomes a different problem entirely.
This is where most businesses lose the value of their content collection. They’ve got hundreds of great customer photos sitting in their account, but they can’t find the one of someone wearing the blue jacket outdoors, or the video of the family at the corner table, or the feedback form from the customer who mentioned the new menu.
82DASH’s tagging and management tools exist to solve exactly this. Set up a review workflow once, and every submission gets sorted as it comes in. When you need content for an ad, a product page, a social post, or a pitch deck - you find it in seconds.
The content tags system
On the left side of your 82DASH dashboard, you’ll see your content tags. These are labels you can apply to any submission to categorise it.
82DASH comes with default tags to get you started - things like “To Be Discussed”, “Love It”, “Great Work”, and “Approved”. But here’s the thing: both the tag names and the emojis are fully editable. You can rename them, change the emoji, delete ones you don’t need, and create new ones that match your workflow.
This means you can build a tagging system that reflects how your business actually works, not a one-size-fits-all set of labels.
Building your tagging system
The best tagging systems are simple. If you need to think about which tag to apply, you’ve got too many or they’re not clear enough. Here’s how to approach it.
Start with a review workflow
The most common workflow has three to four stages:
Inbox / New. Everything that comes in starts here. Untagged, unreviewed. This is your review queue.
Approved. You’ve looked at it, it’s good, it’s cleared for use. This is your usable content library.
Starred / Best. The cream of the crop. The submissions you want to use first - for ads, hero images, social posts, or your website. Not just good, but great.
Not suitable. Low quality, blurry, off-brief, or spam. Tag it so you know it’s been reviewed and move on. Some businesses use the built-in Spam tag for this, others create their own.
That’s four tags and a complete workflow. Every submission gets reviewed once and tagged once. When you need content, you click a tag in the sidebar, see all the content with that tag, and download it all at once if you need to.
One tag per submission - make it count
Each submission in 82DASH gets one tag. Not five, not a combination - one. This is actually a feature, not a limitation. It forces clarity. When you tag something “Approved”, that’s its status. No ambiguity, no overlapping labels, no “is this Approved AND Lifestyle AND Summer 2026?”
This means your tags should represent the most useful way to sort your content. For most businesses, that’s a review status workflow: Inbox, Approved, Starred, Not Suitable. For others, it might make more sense to tag by use case or location - whatever single dimension is most valuable to your team.
Think about the question you’ll ask most often when looking for content. “What’s approved and ready to use?” means status tags. “What do we have from the Manchester store?” means location tags. “What’s earmarked for ads?” means purpose tags. Pick the dimension that matches how you actually search for content.
Because each submission gets one tag, you want enough tags to be useful but not so many that the decision slows you down. Five to eight tags is the sweet spot for most businesses. If you’re spending more than two seconds deciding which tag to apply, you’ve got too many or they overlap too much.
Setting up your custom tags
To edit your tags, go to the “Your Content Tags” section in the left sidebar of your dashboard. You can:
Rename any tag. Click into the tag name and change it to whatever suits your workflow. “To Be Discussed” might become “Needs Review” or “Inbox” or “Pending”. Use language that’s natural for your team.
Change the emoji. Each tag has an emoji next to it. You can swap these to make your tags visually distinct at a glance. A star for your best content. A green tick for approved. A camera for content earmarked for social media. Whatever makes scanning your tag list fast and intuitive.
Create new tags. Add tags that match your specific workflow. If you’re a multi-location business, add a tag per location. If you’re running seasonal campaigns, add seasonal tags.
Remove tags you don’t use. If a default tag doesn’t fit your workflow, get rid of it. A clean tag list is a usable tag list.
The review workflow in practice
Here’s what a solid review workflow looks like day to day.
Set a regular time to review new submissions. This doesn’t need to take long - 10 minutes once or twice a week is enough for most businesses. Open your submissions, scroll through the new ones, and tag each one.
For each submission, you’re making a quick decision: Is this usable? If yes, tag it Approved. Is it exceptional? Tag it Starred. Is it not up to standard? Tag it Not Suitable or Spam. Move on.
If you’re running a Reward by Selection campaign, this review step doubles as your winner selection. Tag the best submissions, select them for the reward, and they’re done - tagged in your library and rewarded through their wallet pass.
The payoff comes when you need to find something. Click any tag in the sidebar and you see all the content with that tag. Need to grab it all? Download everything in that tag at once - one click and you’ve got a folder of rights-cleared content ready to use.
Your social media manager needs customer photos for this week’s Instagram posts. They click the Starred tag, browse the best content, and pick what they need. Thirty seconds.
Your marketing team is building a Meta ad campaign. They click Approved, download all the content in that tag, and they’ve got a folder of rights-cleared customer photos and videos ready to drop into their ad creative. No digging through hundreds of unreviewed submissions.
Your web developer is updating the product page and wants fresh customer content. They click the relevant tag and download everything in it. Every piece has already been reviewed and is cleared for use.
If multiple people are involved in content review, tags become your shared language. One person reviews new submissions and tags them. When someone else needs content for social media, ads, or the website, they know exactly which tag to check and can download everything in it. Everyone knows what “Approved” means, everyone knows where to find the best content, and nobody has to review the same submission twice.
For Reward by Selection campaigns, the review step does double duty - you’re assessing content quality and selecting winners at the same time. Tag the best, select them for the reward, and the content is both organised in your library and rewarded through the customer’s wallet pass.
Managing spam and low-quality submissions
Not everything that comes in will be usable. You’ll get blurry photos, blank submissions, off-topic content, and occasionally genuine spam.
Tag these and move on. Don’t spend time deliberating over borderline submissions - a quick tag and move on keeps your review sessions fast. You can always revisit the “Not Suitable” tag later if you’re running low on content and want to see if anything is salvageable.
The Spam tag is specifically useful for submissions that are clearly not genuine - bot submissions, inappropriate content, or completely irrelevant uploads. These can be separated from content that’s genuine but just not good enough to use.
Tags and Reward by Selection
If you’re running Reward by Selection campaigns - competitions, verified social posting, quality-focused campaigns - tags and the review process work hand in hand.
Submissions come in. You review them and tag the best ones. Then you select the tagged winners for the reward. The tag acts as your shortlist before you make the final selection.
For competitions, this might look like: review all submissions, tag the top 10 as “Shortlisted”, discuss with your team, then select the final 5 winners. The tags give you a structured way to narrow down without losing track of which submissions you were considering.
Tips
Review regularly, not in bulk. Reviewing 20 submissions twice a week is manageable. Reviewing 200 submissions once a month is painful. Set a rhythm and stick to it.
Tag on first review. Don’t plan to “come back and tag things later.” You won’t. Tag every submission the first time you look at it, even if it’s just Approved or Not Suitable.
Use the emoji to create visual hierarchy. A star, a heart, a tick, and a cross are scannable at a glance. “Tag 1”, “Tag 2”, “Tag 3” all look the same. Make your tags visually distinct.
Clean up your tags quarterly. If a tag hasn’t been used in three months, consider removing it. Tag lists grow over time if you’re not pruning them.
Name tags for your team, not for customers. Customers never see your tags. Use whatever language makes sense internally - abbreviations, project names, team-specific terms. The tags are for you.
