How to Use 82DASH’s Amplify Features to Get More Reach from Every Submission
Collecting content is step one. Getting customers to share it on their own channels is where the reach multiplies. 82DASH’s Amplify features prompt customers to post on TikTok, Instagram, Google Business Profile, and share with friends - all built into the submission flow.
Amplify guide
6 min read · Updated July 2026
In this guide
When a customer submits a photo or video through 82DASH, they’ve already done the hard part. They’ve created something, they’re engaged, and they’re still on their phone looking at your campaign. That’s the exact moment to ask them to do one more thing.
82DASH’s Amplify features sit inside your Campaign Tools tab. They’re toggles you switch on, and each one adds a prompt to the customer’s post-submission experience. No extra setup on their end, no separate flow, no friction. They submit their content, and 82DASH asks if they’d also like to share it further.
The Amplify options
Ask creators to post on TikTok
When this is switched on, customers are prompted after submission to also post their content on TikTok. They’ve already created the photo or video - this just nudges them to share it publicly and tag you.
This works particularly well for video content. If someone just filmed a 15-second clip of your product, your food, or their experience, that clip is already TikTok-ready. The prompt catches them while the content is fresh and their phone is in their hand.
Ask creators to post on Instagram
Same mechanic, different platform. After submitting, the customer is prompted to share their content on Instagram and tag your account.
For restaurants, cafes, hotels, fashion brands, and beauty businesses, Instagram is still the platform where customer content has the most impact. A tagged post from a real customer reaches their followers with an authenticity that your brand account can’t replicate.
Share on Google Business Profile
This one is underrated. When switched on, customers are prompted to leave a review on your Google Business Profile. For local businesses - restaurants, cafes, salons, gyms, hotels - Google reviews directly affect your visibility in local search results and are often the first thing potential customers read before deciding to visit.
A customer who just had a good enough experience to submit content through 82DASH is exactly the person you want leaving a Google review. They’re engaged, they’re positive, and the prompt catches them at the right moment. Every review that lands on your Google Business Profile is social proof that shows up when someone searches for businesses like yours. It’s free local SEO, generated by the people who actually visit you.
Ask customers to share with friends
This prompts the customer to share your content request link with their friends. It turns every submission into a potential referral. If someone just had a good enough experience to submit a photo, there’s a decent chance their friends would be interested too.
This is particularly effective when the reward is attractive. “I just got 15% off for sharing a photo - you should do it too” is a natural recommendation. Each share extends the reach of your campaign without any additional spend.
How Amplify works alongside your reward setup
Amplify features work with both Instant Reward and Reward by Selection campaigns, but the combination with Reward by Selection opens up something particularly powerful.
With Reward by Selection, you review submissions before rewarding. If you’ve switched on the TikTok or Instagram Amplify toggles, you can make the social post part of your selection criteria. The customer submits their content, gets prompted to post on social, and you only select for the reward once you’ve verified they actually posted.
This gives you the same verified social posting mechanic described in our article on rewarding customers for posting and tagging - but triggered automatically through Amplify rather than relying entirely on the content brief to explain the process. The prompt does the heavy lifting. Your brief reinforces it: “Post your content on Instagram and tag us - we’ll select our favourites for [reward].”
The result is that you collect the content into your library, the customer posts it on their own social channels, and you only reward the ones who follow through. Content for your marketing, organic reach on their feed, and verified before you spend a penny on the reward.
Important: ad disclosure. If the reward is tied to a social media post, that post is technically an ad - the creator received something of value in exchange for posting. In your campaign settings, 82DASH asks whether the reward is tied to a social post, and if it is, 82DASH automatically reminds the creator to tag their post with “Ad.” When reviewing submissions, only approve posts where the creator has actually labelled it as an ad. If they haven’t, don’t select them for the reward until they update the post. This keeps you compliant with advertising disclosure rules (ASA, FTC, and equivalent regulations). Don’t skip this setting - it protects both you and the creator.
Setting it up
Before you switch on any Amplify features, make sure your social links are filled in. Go to Settings, then Company Profile, and scroll to the Social Links section. You’ll see fields for Facebook, X (Twitter), Instagram, TikTok, Bluesky, LinkedIn, YouTube, and Google Business Profile Link. Fill in the ones relevant to your business - these are the accounts customers will be directed to when they tag you or leave a review. Your social media information will be visible to creators on certain landing pages too, so it’s worth keeping these up to date.
To get your Google Business Profile link, search for your business on Google, open your knowledge panel or Google Maps listing, and click the Share button to copy the URL. Paste that URL into the Google Business Profile Link field.
Once your social links are in, go to your campaign in 82DASH and click the Campaign Tools tab. You’ll see the Amplify section on the right side. Each option has a simple toggle - switch on the ones you want.
That’s it. No extra configuration beyond the social links you’ve already added. Toggle it on and the prompts appear in your customers’ post-submission flow.
You can switch different Amplify features on and off for different campaigns. A restaurant might want Instagram and Google Business Profile on their dining experience campaign, but only TikTok on their cocktail-making video campaign. A Shopify brand might want Instagram and share-with-friends on everything.
Which Amplify features to use when
Restaurants and cafes
Switch on Instagram, Google Business Profile, and share with friends. Food content is inherently shareable on Instagram, Google reviews drive local footfall, and the share-with-friends prompt turns every diner into a referral channel.
If you’re running video-focused campaigns - cocktail making, kitchen behind-the-scenes, tasting menus - add TikTok as well.
Ecommerce and DTC brands
Instagram and TikTok are your primary channels. Unboxing videos, styling content, and product-in-use footage performs well on both. Share with friends is worth switching on too - particularly if the reward is attractive enough to recommend.
Hotels and hospitality
Instagram and Google Business Profile. Guest photos of rooms, views, pools, and restaurants drive bookings both through social proof and local search visibility. Google Business Profile photos are especially valuable for hotels because travellers heavily research on Google before booking.
Salons and beauty
Instagram is the obvious one - before/after content, styling results, treatment footage. Google Business Profile is also important for local discovery. TikTok if your audience skews younger and your content is video-heavy.
Events and venues
TikTok and Instagram. Event content is naturally high-energy and shareable. Share with friends is particularly effective for events because the people attending have friends who’d attend similar events.
The compounding effect
Each Amplify feature on its own is a small nudge. Combined, they compound.
A customer submits a photo of their meal. They’re prompted to post it on Instagram (their followers see it), share on Google Business Profile (future customers searching on Google see it), and share the link with friends (new potential submitters).
One submission has now generated: rights-cleared content in your library, an Instagram post reaching their audience, a Google review improving your local search visibility, and a referral link that might bring in more submissions.
Multiply that across 50 submissions a month, and the organic reach generated by Amplify features dwarfs anything you could achieve by posting from your own brand account.
Amplify and wallet passes
Every customer who submits content also gets a wallet pass - either a reward card or a contact card depending on your campaign setup. The Amplify prompts happen alongside this, not instead of it.
So the customer submits, gets their wallet pass, and is prompted to share further. Next month, you send a push notification about a new campaign. They submit again, get prompted to share again. The Amplify features work every time, on every submission, building organic reach with each campaign cycle.
Over time, your most engaged customers become a distribution network. They submit content regularly, share it on their channels regularly, and bring in new submitters through the share-with-friends prompt. All triggered by a few toggles in Campaign Tools.
Tips
Don’t overthink which ones to switch on. Start with all of them. You can always switch one off if it doesn’t suit a particular campaign. But leaving them off by default means missing reach you could have had for free.
Mention the social sharing in your content brief. Even though Amplify handles the prompt automatically, reinforcing it in the brief helps. “Share your photo on Instagram and tag @yourbrand” in the brief, combined with the Amplify prompt after submission, increases the likelihood they’ll follow through.
Pair Amplify with Reward by Selection for verified social posts. If getting customers to actually post on social media is important to the campaign, use Reward by Selection so you can check the post went live before rewarding. The Amplify prompt gets them to post. The Reward by Selection mechanic means you only pay for verified posts.
Track which channels are generating results. If your Instagram tags are piling up but Google Business Profile posts aren’t, that tells you something about your audience’s behaviour. Use it to focus your future campaigns.
Switch on Amplify - it’s already built in.
Start collecting content →