Before launching your first campaign on 82DASH, it helps to plan.

A clear content request collects better content, clarifies why you are collecting it, and defines how you will measure success. Use the checklist below.

1. Define your goal

Ask: what is the primary objective of this content request?
Different goals need different briefs, rewards, and channels.

Common campaign goals:

• Collect usable content (photos, videos, testimonials)

• Capture customer reviews or post-purchase feedback

• Re-engage existing customers

• Acquire new leads or audiences

• Drive Wallet card saves (Apple or Google Wallet)

• Distribute vouchers or promo codes

• Capture newsletter sign-ups

• Boost performance marketing with authentic content

• Collect event attendee images and videos in one shared dashboard

• Gain consumer insights and conduct market research

2. Decide how you will use the content

Plan where the content will live once collected.
This guides the tone, framing, and orientation you ask from contributors.

Typical uses include:

• Social media marketing

• Advertising and paid promotions

• Product pages and on-site reviews

• Email campaigns and post-purchase journeys

• Printed materials and packaging inserts

• Retail and in-store displays

• PR and press kits

• Event materials and launch campaigns

• Market research and customer insights

3. Define how success will be measured

Pick a few metrics that reflect your main goal.
Success is not only volume but impact.

Popular success measures:

• Number of uploads

• Number of Wallet cards saved

• Number of vouchers redeemed

• New customers or leads acquired

• Repeat purchase rate

• Engagement rate and participation rate

• Reach or impressions

• ROI

• Quality or usability of collected content

4. Choose how to share your campaign

82DASH links can be shared digitally, physically, or both.

Ways to distribute:

• Link sharing in social posts, automated email, or checkout pages

• QR code on packaging, receipts, in-store signage, or event displays

• Both link and QR for maximum reach

Tip: Place the QR code where customers already interact with your brand — boxes, thank-you cards, displays, or posters.

Tips for effective campaign planning

• Keep the brief short and specific

• Match the reward to the goal

• Add tracking early (Meta Pixel, GA4, TikTok Pixel)

• Make participation easy and fun

• Ask at the right time with your community and customers — moments of excitement, pride, or satisfaction lead to the most authentic submissions

A little planning turns a simple upload form into a community-driven asset engine.

Define goals, set metrics, and plan usage.

The result is a steady stream of real, rights-cleared, customer-generated content that drives both trust and sales.